Integrated Marketing campaigns

We all know the array of marketing communications tools available to us. But which ones work for your market? Which are the most cost effective? And, how do you do it when your budget has been cut to the bone?

The “sand-glass” of Sales & Marketing gives Marketing two distinct roles, as it works with Sales to generate revenue and margin dollars.

In the first role, Marketing efforts are targeted around building a sales funnel: identifying suspects, giving Sales the tools it needs to move the suspects to become prospects, and turning prospects into real sales opportunities. Effective marketing tools include lead generation campaigns, seminars, printed material and dynamic web sites. It’s not enough that Marketing does the work; it has to work hand-in-glove with Sales to be effective.

In the second role, Marketing is working with Account Management teams (they can be sales or customer service) and established customers. Marketing’s role changes to one of building revenue from existing clients through open communication, structured campaigns and loyalty programs. Customers need to feel good about the purchase that they have just made, and they need to feel a close bond with their supplier. Marketing can help facilitate this through tools like electronic newsletters, extranets and lunch & learns.

Train of Thoughts takes an holistic view of the application of integrated campaigns, helping you select the right tools for your market, clients and budget. The focus is on results - what works, right now. Train of Thoughts can help on the creation and delivery of all these tools – with an introduction to some of the best creative resources available, and/or the management of suppliers.

Your brand is a long-term investment, not just a logo. It needs consistency of application, more than it needs a big budget. The brand is one of the most important assets your organization will grow and it needs to be nurtured and protected. Train of Thoughts helps in the application of your brand messaging across all your marketing and communications deliverables. It can help with the delivery of a plan that ensures consistency and strength and can show you how to build it in the most effective manner.

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